Privacy Policy

GfK Mystery Shopping Services Ltd takes your privacy seriously. This Privacy Policy explains the steps GfK Mystery Shopping Services Ltd take to ensure information about you is kept secure and confidential. In addition to the undertakings that we give you here, you should know that we are bound by all the major market research codes of conduct including the ICC/ESOMAR (The World Association of Research Professionals) International Code of Marketing and Social Research Practice. Please read this Privacy Policy carefully as once you submit your application form you will be deemed to have read and accepted this Privacy Policy. We have developed our web site as an online mystery shopping system which provides shoppers with all the information they require to complete a shop.

The information we collect and updating your details.

You can update and amend your personal information at any time by contacting us via email at or, if you have successfully completed the application process, through your personalized homepage. We will always let you have a copy of all personal information we have about you should you request it in accordance with relevant data protection and privacy legislation.
  1. Purposes for which we use information about our users

  2. Security

    Keeping information about you secure is very important to us. GfK Mystery Shopping Services Ltd has appropriate organisational and technical security measures in place in our physical facilities to protect against loss, misuse or alteration of information and has taken such technical security measures as are necessary to protect information held on-line.

  3. Web Logs and Cookies

    Web log information is gathered when you visit our website by the computer that hosts our website. This information collected includes information such as the date and time you visited the site, the pages you visited, the website you came from, the type of browser you are using and the domain name and IP address of your computer.

    The website uses a technology called a "cookie". A cookie is a piece of information that is sent to your computer when you access our website. Our cookies help provide additional functionality to the site and help us analyse site usage more accurately

    For more information about cookies including how to set your browser to reject cookies please go to

    We may use web logs and cookie information for security purposes and to detect fraudulent activity.

  4. Transferring your information abroad

    In order to process information supplied by you to us it may be necessary to transfer your data worldwide within the GfK group, of which GfK Mystery Shopping Services Ltd is a part. One of the consequences of such a transfer of information abroad is that the country to which the information is transferred may not have the same data protection laws in place as in the EU. By using this web site you consent to this transfer of your personal information worldwide.

This Privacy Policy may be changed from time to time. We will indicate at the bottom of the page the date the policy was last revised, so users are encouraged to review the policy from time to time.

If you have any questions relating to this Privacy Policy or how we use the personal information we have about you, please contact us at

GfK Mystery Shopping
Seacourt Tower
West Way

Tel: 020 7890 9000
Last updated 16th July 2015